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CryptoLogic breaks into Asian market

Online software developer CryptoLogic has announced that it is to expand into the Asian gaming market via an agreement with two other companies.

The firm will join with Brilliance Technology and 568 Network to form a company that will supply CryptoLogic's award-winning poker and casino games to Chinese markets.

Under the terms of the deal CryptoLogic will also design new games more familiar to Chinese users in an effort to gain a foothold in the market.
"This is the first major step in executing one of our cornerstone strategies: to expand in Asia - a key growth market for CryptoLogic," said CryptoLogic president and chief executive Lewis Rose.

"The agreement brings to CryptoLogic substantial game development and IT skills uniquely suited to the Asian gaming market, and provides well-placed resources in China to guarantee that our first steps are successful ones," he added.

"Our software engineering expertise in Shanghai and our existing Asian game roster, combined with Brilliance's IT leadership position in China and CryptoLogic's unmatched casino and poker game suite will give this partnership a decisive leadership edge in Asia," affirmed William Cheng, vice president of Game 568's Chinese division.


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