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Massive online gambling survey upcoming

The largest survey of the online gambling industry will be carried out this summer, according to reports.

Figures and data will be collected by eCogra (eCommerce and Online Gaming Regulation and Assurance) and will look at industry trends following the recent explosion in the popularity of online gaming.

All research will be undertaken by teams from the University of Nevada and Nottingham Trent University. The eCogra Global Gambler Report will question players from a wide variety of countries including Japan, Germany, Sweden, Canada, the US and the UK.

Andrew Beveridge, eCogra CEO, said: "We believe this is the first time that the industry has tried to really identify what its customers – the players – want and what motivates them.

"Online gambling attracts people from so many diverse regulatory regimes that it has been impossible up until now to conduct research of any scale… We think the results will inform regulatory decisions, operator conduct and even software design for years to come. This announcement represents a step forward for everyone and a real sign of a maturing industry."

As many as 20,000 online gamblers will take part in the survey.